Comedy in the courtroom
Comedy in the courtroom, I am told, is unusual. But when I was a witness in the 1999 Microsoft anti-trust case there was one exchange I...
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Brad Chase
Nov 10, 20205 min read
Thoughts on the DOJ vs Google
In 1999, as a senior Microsoft executive, I was a witness in the United States v. Microsoft: Anti-Trust Trial. I was more nervous...
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Brad Chase
Sep 17, 20203 min read
The gambler: A business leader must put strategy first
Do poker and business leadership have anything in common? At first flush, erm, I mean blush, they do not. Poker players must play the...
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Brad Chase
Aug 3, 20202 min read
Stay thirsty, my friends
In 2006, sales of imported beer began to dip as craft beer became more and more popular in the United States. Dos Equis, owned by...
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Brad Chase
Jul 17, 20203 min read
#stophatepolitics
The recent Black Lives Matter protests resulting from the tragic murder of George Floyd are the largest movement in our country’s...
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Brad Chase
Jun 16, 20207 min read
You and your company can advance Racial Justice
The protests sweeping our country since the George Floyd murder potently and painfully reinforce a reality that has been collectively...
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Brad Chase
Jun 8, 20207 min read
Dear Class of 2020
Dear Class of 2020, Like so many others, I salute your accomplishments. Congrats. It’s unfortunate that your senior year of college ended...
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Brad Chase
May 6, 20203 min read
Adapting to the COVID Tsunami (Part I)
In a previous post, over a month ago, I discussed the need for our federal government to forge a National Coronavirus Strategy. Here, I...
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Brad Chase
May 6, 20203 min read
Adapting to the COVID Tsunami (part II)
(If you haven't read Part I of this blog post you should do so first) Strategically, every business needs to think longer term about how...
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Brad Chase
Apr 27, 20205 min read
10 Video Meeting Tips that Work Chime after Chime
How many video meetings have you had in the last week? Once, video meetings were intermittent, and chiefly in the workplace. Now, they...
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Brad Chase
Mar 31, 20203 min read
Treating an infected book launch
Like every other industry, the publishing industry is being upended. Earlier this week, New York Times reporter Alexandra Alter wrote...
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Brad Chase
Mar 20, 20203 min read
We Need a National Coronavirus Plan (part II)
Part II – The core components of the Coronavirus Recovery Plans (If you haven't read Part I of this blog post you should do so first) So...
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Brad Chase
Mar 20, 20204 min read
We Need a National Coronavirus Plan (part I)
As someone who speaks, writes, and consults about strategy and leadership, the current Covid-19 catastrophe represents a perfect example...
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Brad Chase
Mar 9, 20204 min read
The evolution of the Strategy First book cover
I thought readers would enjoy sharing in the process I went through with my book publisher Greenleaf Book Group to develop the cover and...
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Brad Chase
Feb 14, 20202 min read
Real Estate "For Sale" Signs are Terrible
In addition to periodic posts on weighty strategic issues, I thought it would be fun to also do a periodic “Pocket Post”, which is my...
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Brad Chase
Jan 22, 20203 min read
Tesla’s Cybertruck is a Strategic Mistake
Recently, I read and posted on LinkedIn this thoughtful article about Tesla’s strategy by Nathan Furr. Battery life, cost, weight and...
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Brad Chase
Jan 2, 20202 min read
My Strategy First First Blog
Since I started doing speeches about strategy a few years ago, I have spoken to businesses, incubators, MBA classes, at conferences and...
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